Officially Licensed Collegiate Merchandise
A lifestyle apparel brand at the forefront of the fashion industry, Alternative Apparel has elevated the tee from casual basic to fashion-forward staple. Through innovative apparel design and involvement in purposeful causes, Alternative Apparel aims to provide athletes and fans with comfortable tees and sweatshirts made with superior quality. Alternative Apparel clothing is ready-to-wear, including a line of eco-friendly t-shirts and hoodies. University of Wisconsin-Milwaukee Alternative Apparel gear will make sure you look and feel good when you’re representing your favorite team. Design and customize University of Wisconsin-Milwaukee Alternative Apparel clothing for teams, clubs, staff, friends and family.